Aesthetic Attitudes


Beauty is a state of mind that involves appreciation of an object or an experience in the world through the senses. This includes looking at a painting or sculpture, hearing Puccini’s “La boheme,” and tasting a mushroom risotto; but it also refers to any kind of pleasure in a work of art, literature, music, or artifact.

The experience of beauty is not primarily within the skull of the beholder but connects observers and objects via communities of appreciation. It is also possible to get aesthetic attitudes without having any of the senses at all, as when we imagine a house that never existed or when we grasp complex mathematical theorems.

We all have an aesthetic attitude, but we often do not realize it. In the past, philosophers have tried to explain how a person can have an aesthetic attitude in a particular context. For example, one of the most basic concepts of a good aesthetic attitude is that it must involve the enjoyment of something, or, more precisely, of something that is pleasurable in itself (such as a delicious cake).

However, this simple account has been problematic for a number of reasons. First, it fails to distinguish between the process of enjoyment and the ultimate goal or value of the thing enjoyed. This is because it can be difficult to separate the content of a work of art from its form.

Second, it can easily lead to the mistaken impression that beauty is a subjective or emotional state; this view, too, may be dangerous because it could cause people to be less discerning about things and people in general, because it could lead them to assume that anything they like is beautiful.

Third, and most importantly, it can be very dangerous if people believe that beauty is a moral or spiritual state, as some modern philosophers have argued. This idea can be disastrous because it leads to a kind of nihilism that can easily become fatal.

It is therefore important to remember that beauty is not a moral or spiritual state, but rather an emotion that is dependent on the feelings of the beholder and can change over time. This is because the brain is constantly changing and we have to continually update our perceptions of beauty.

For example, we tend to look at faces differently over time, deeming a face attractive or not. This is because of the changes in human development and how different cultures have viewed faces.

The same can be said for our perceptions of bodies. The body is constantly changing and we see changes in the waist-to-hip ratio, for example, over time and across cultures.

Despite this, we still tend to think that a pretty face is more attractive than an ugly one. This is because we believe that a person who is attractive is usually more pleasant, kind, loyal, sociable, and intelligent.

Throughout history, beauty has been a constant and controversial topic in art, design and the human form. In addition, it is one of the most powerful marketing tools for brands and businesses. In fact, a study conducted by Temkin shows that customers who have a positive emotional experience of a company are six times more likely to buy more, 12 times more likely to recommend and five times more likely to forgive mistakes.